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《萬國數據五一》AI+MG動畫——安戈力文化-Dir cut

信息產品| 佳片精選 |企業宣傳片

—Client / 出品方

萬國數據

—Project name & type/項目名稱&類型

《萬國數據五一》AI+MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2025年04月30日

—Production cycle / 制作周期

30 days

1.BACKGROUNDPROJECT

May Day International Labor Day, pay tribute to all the hardworking you! On this special day, let's applaud together for these silently dedicated people. To pay tribute to every hardworking worker, Wanguo Data uses MG animation style combined with AI technology to vividly showcase the work scenes of diverse professional groups such as taxi drivers, passengers, sanitation workers, breakfast shop employees, delivery drivers, traffic police, crane operators, workers, engineers, and inspectors, conveying the beauty of labor and celebrating the May Day holiday together.

五一國際勞動節，向所有辛勤工作的你致敬！在這個特別的日子里，讓我們一起為這些默默奉獻的人們鼓掌。萬國數據為致敬每一位辛勤付出的勞動者，本次通過MG動畫風格結合AI技術，生動展現出租車司機、乘客、環衛工、早餐店員工、外賣小哥、交警、吊車操作員、工人、工程師及巡檢人員等多元職業群體的工作場景，傳遞勞動之美，共慶五一佳節。

2.STORYBOARD

The core goal of this animation is to attract the audience's attention in a short period of time and deeply convey the spirit of labor. MG animation, with its smooth lines, vivid colors, and dynamic visual effects, can efficiently convey information. At the same time, the integration of AI technology will further enhance the vividness and interactivity of the animation, perfectly matching the viewing habits of modern audiences and inspiring resonance with labor value.

如何在短時間內吸引觀眾注意力并深刻傳達勞動精神，是本次動畫的核心目標。MG動畫以其流暢的線條、鮮明的色彩和動態的視覺效果，能夠高效傳遞信息，同時AI技術的融入將進一步提升動畫的生動性與互動性，完美契合現代觀眾的觀看習慣，激發對勞動價值的共鳴。

3.CHARACTER SETTING

In the animation, the iconic elements of each profession will be particularly highlighted, such as the steering wheel of a taxi driver, the broom of a sanitation worker, the heat of a breakfast shop, the backpack of a food delivery guy, the baton of a traffic police officer, the boom of a crane, the safety helmet of a worker, the drawings of an engineer, the inspection instrument of a patrol officer, etc. Through the exaggerated expression techniques of MG animation and the precise simulation of AI technology, the visual impact will be enhanced and the audience's understanding of the characteristics of each profession will be deepened.

動畫中，將特別突出各職業的標志性元素，如出租車司機的方向盤、環衛工的掃帚、早餐店的熱氣、外賣小哥的背包、交警的指揮棒、吊車的吊臂、工人的安全帽、工程師的圖紙、巡檢人員的檢測儀等，通過MG動畫的夸張表現手法與AI技術的精準模擬，增強視覺沖擊力，加深觀眾對各職業特色的認知。

4.CAMERA VOICE DESIGN

The animated video will adopt a multi angle switching shooting technique, combined with fast-paced background music and vivid environmental sound effects, such as the sound of vehicles driving, breakfast cooking, equipment operation, etc., to create an immersive viewing experience. AI technology will also be used to optimize sound effects, ensuring that every detail is clear and distinguishable, and enhancing the infectious power of animations.

動畫視頻將采用多角度切換的拍攝手法，結合快節奏的背景音樂與生動的環境音效，如車輛的行駛聲、早餐的烹飪聲、設備的操作聲等，營造出身臨其境的觀看體驗。AI技術還將用于優化聲音效果，確保每個細節都清晰可辨，增強動畫的感染力。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

YUXIN LIU

—CONCEPTION /元素設計

XUAN ZHENG

—SCENE TEACHER /場景師

XUAN ZHENG

—PRODUCTION /制片

YUXIN LIU

—ANIMATOR /動畫師

MINGHUI

—SYNTHESIS /合成

MIGNHUI

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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