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《Solarbank》MG動畫——安戈力文化-Dir cut

影視廣告| 佳片精選 |企業宣傳片

—Client / 出品方

Solarbank

—Project name & type/項目名稱&類型

《Solarbank》MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2025年3月7日

—Production cycle / 制作周期

14 days

1.BACKGROUNDPROJECT

Solarbank is committed to converting abundant solar energy resources into daily usable electricity, solving the problem of efficient energy utilization during the day but lack of power at night. The brand is founded on a profound understanding of sustainable development, aiming to promote the application of green energy through technological innovation, reduce household electricity costs while protecting our planet. The theme of this MG animation is "Using Solarbank to store solar energy during the day and provide nighttime electricity for your home", showcasing how Solarbank can become a powerful assistant for household energy conservation, cost reduction, and environmentally friendly living.

Solarbank品牌成立于對可持續發展的深刻理解之上，旨在通過技術創新推動綠色能源的應用，減少家庭電費開支的同時保護我們的星球。此次MG動畫以“利用Solarbank儲存白天的太陽能，為你的家提供夜間電力”為主題，展示Solarbank如何成為家庭節能減支、環保生活的得力助手。

2.STORYBOARD

The animation adopts a modern and strong MG style, with a smooth and captivating overall visual effect. In terms of color, the blue tone, which symbolizes cleanliness and nature, is used as the main color tone, with gold as the accent color, symbolizing that the energy of the sun is as precious as gold. The entire animation atmosphere is relaxed and pleasant, while maintaining professionalism, conveying a positive, environmentally friendly and energy-saving brand image.

動畫采用現代感強烈的MG風格，以整體效果視覺效果流暢且引人入勝。色彩方面，使用了象征清潔與自然的藍色調為主色調，配以金色作為強調色，象征著太陽的能量如同黃金般珍貴。整個動畫氛圍輕松愉快，同時不失專業性，傳遞出積極向上、環保節能的品牌形象。

3.CHARACTER SETTING

In the animation, characters are outlined with simple geometric lines, omitting complex facial details such as fine facial features and hairstyle textures. For example, rounded contours are often used for the head of characters, and the body is simplified to basic geometric stitching, like women in family scenes, using smooth curves and color blocks to distinguish clothing; The characters in the hiking scene are shaped with straight lines and simple backpacks, which not only reduces the drawing cost but also gives the image a more symbolic sense, suitable for reuse in different living scenarios.

在動畫中角色以簡潔幾何線條勾勒，省略復雜面部細節（如精細五官、發型紋理）。比如人物頭部多用圓潤輪廓，身體簡化為基礎幾何拼接，像家庭場景里的女性，用流暢曲線+色塊區分服飾；徒步場景的人物，用直線條+簡約背包塑造，既降低繪制成本，又讓形象更具 “符號感”，適配不同生活場景復用。

The character color scheme continues the Morandi color scheme of the overall animation, abandoning high saturation and strong contrast colors. Choose neutral colors such as light gray, light blue, and soft green for clothing, naturally blending with the background to enhance the "sense of life" rather than the "visual impact". For example, the clothing of self driving women is gradually blue and white, while the clothing of hiking families is matched with gray, blue, and light green, making the characters a "natural part of the living scene" rather than a sudden visual focus.

角色配色延續整體動畫的莫蘭迪色系，摒棄高飽和、強對比色。服飾多選擇淺灰、淡藍、柔綠等中性色，與背景自然融合，強化“生活感”而非“視覺沖擊”。例如自駕女性的服飾用藍白漸變，徒步家庭的服裝用灰、藍、淺綠搭配，讓角色成為“生活場景的自然組成部分”，而非突兀的視覺焦點。

4.CAMERA VOICE DESIGN

In this animation, there are also interesting camera designs, such as the initial use of explosive text and backlit shots to enhance visual impact and attract audience attention. Subsequently, the helplessness and disappointment of not being able to obtain resources are displayed through character expressions (teary eyes, aggrieved expressions), enhancing audience resonance, etc; Overall, the camera design cleverly combines visual impact, emotional rendering, and information transmission, aiming to effectively convey the characteristics and value of the product to the audience, while stimulating their interest in taking action.

在這次動畫中，也有很有鏡頭設計的比較有趣，比如一開始的通過爆炸式文字和后拉鏡頭增強視覺沖擊力，吸引觀眾注意。隨后通過人物表情（眼角泛淚、委屈的表情）展現未能獲得資源的無奈與失望，增強觀眾共鳴等；總體來看，鏡頭設計巧妙結合了視覺沖擊、情感渲染和信息傳遞，旨在有效地向觀眾傳達產品的特性和價值，同時激發他們采取行動的興趣。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

WEIDONG ZHA

—STORYBOARD /分鏡

XIXI JIANG

—CONCEPTION /元素設計

XIXI JIANG

—ORIGINALPAINTER /原畫師

YISHA SUN

—SCENE TEACHER /場景師

XIXI JIANG

—COLOR SETTING /色定

YISHA SUN

—DIRECTOR /導演

WEIDONG ZHA

—PRODUCTION /制片

WEIDONG ZHA

—ANIMATOR /動畫師

M /XIANGFEN CAI

—SPECIAL EFFECT /特效師

M XIANGFEN CAI

—CHECKER /動檢師

WEIDONG ZHA M

—SYNTHESIS /合成

—SOUND&MIX /音效/混錄/錄音

—MUSIC /選曲

WEIDONG ZHA

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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醫療/科技

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