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《殼牌燃油》實拍結合動畫——安戈力文化

能源領域| 佳片精選 |企業宣傳片

—Client/出品方

殼牌（中國）

—Project name & type/項目名稱&類型

《殼牌燃油》實拍結合動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產出時間

2024年2月27日

—Production cycle /制作周期

90 days

1.BACKGROUNDPROJECT

In the vast sea of speed, there is a type of fuel that not only satisfies the engine's desire, but also combines performance and passion perfectly - Shell V-Power Racing Fuel. From the brilliant moment on the racetrack to every step forward in daily life, Shell V-Power Racing Fuel has always stood side by side with Ferrari, undergoing over 70 years of technological innovation. Every drop of oil contains extreme performance. It is not just a fuel, but also the starting point of a legend that inspires the passion and desire of every driver.

在速度的廣闊海域里，有一種燃油，它不僅滿足了引擎的渴望，更是性能與激情的完美結合——殼牌極速威澎燃油。從賽道上的輝煌一刻，到日常生活中的每一步前行，殼牌極速威澎燃油始終與法拉利并肩，歷經了七十多年的技術革新，每滴油都蘊藏著極致的表現力。它不僅是一款燃油，更是一個傳奇的起點，激發著每一個駕駛者心中的熱情與渴望。

2.STORYBOARD

In preparation for the 2024 Shanghai F1 race, we created a special promotional video with the theme of "Pumped Up Every Step of the Way". We combined the speed and excitement of the race track with the joy of everyday driving. From the bustling scenes at the gas station to the intense competition on the track, from the noisy streets of the city to the glorious moments on the podium, every scene was full of vitality and energy. This is not just an ordinary advertisement, but a tribute to speed and dreams, a double feast for the eyes and ears.

為了迎接2024年上海F1賽事，我們特別制作了一部宣傳短片，以“澎湃的你每一程”作為主題，將賽車場上的速度與激情與日常駕駛的樂趣結合起來。從加油站的忙碌場景到賽道上的激烈競爭，從城市的喧囂街道到領獎臺上的榮耀時刻，每個畫面都充滿了生機與活力。這不是一部普通的廣告，而是一次對速度與夢想的致敬，一次視覺與聽覺的雙重盛宴。

3.CHARACTER SETTING

The film starts with a slow-paced camera shot, where the iconic architecture of a Shell gas station gradually comes into view, serving as the starting point of the journey and the fuel station for dreams. The camera switches between scenes, showing the entire process from filling up to setting out. When the race car driver presses the start button, the oil flows into the engine like the source of life, accompanied by the gear turning, a visual journey officially begins. As the car races down the road, the race car speeds out of the pit area and onto the racetrack, the viewer's heartbeat quickens. In those glorious moments, the film highlights the power of the product in helping every amazing moment come true.

短片以平緩推進的鏡頭開場，殼牌加油站的標志性建筑緩緩展現在眼前，這里是旅程的起點，也是夢想的加油站。鏡頭切換間，展現了從加油到啟程的全過程。當賽車手按下啟動按鈕，油液如同生命的源泉般注入引擎，伴隨著齒輪的轉動，一場視覺之旅正式開啟。隨著車輛在公路上飛馳，賽車從維修區沖出，駛入賽道時，觀眾的心跳隨之加快。在那些榮耀的瞬間，彰顯產品助力每一個精彩瞬間的力量。

4.CAMERA VOICE DESIGN

To create an immersive experience, the film employs a series of creative designs. From the roaring sound of the car starting to the screeching sound of tires on the ground, to the thunderous cheers on the podium, every sound effect is meticulously crafted to deliver the most thrilling auditory experience to the audience. Additionally, by using fast cutting techniques, different scenes are seamlessly connected, enhancing the narrative's rhythm.

為了身臨其境的塑造，影片采用了一系列創意設計。從汽車啟動時的轟鳴聲到輪胎與地面摩擦的尖叫聲，再到頒獎臺上響徹云霄的歡呼，每個音效都經過精心雕琢，力求為觀眾帶來最震撼的聽覺體驗。另外，通過快速剪輯技術，將不同的場景無縫連接，增強了敘述的節奏感。

The film not only showcases the outstanding product features of Shell V-Power Racing Fuel, but also conveys the brand's deep-rooted values: facing any challenge, always striving for the best future. It tells everyone that as long as there is a dream, there is a path forward. Whether it is the extreme speed on the racetrack or every step taken in daily life, Shell V-Power Racing Fuel will always be the powerful driving

該短片不僅展示了殼牌極速威澎燃油卓越的產品特性，還傳達了品牌的深層價值觀：無論面臨何種挑戰，都要以最佳狀態迎接未來。它告訴每一個人，只要有夢想，就有前進的道路。無論是賽道上的極速飛馳，還是日常生活中的每一次出發，殼牌極速威澎都會成為推動你前行的強大動力?！皹O致性能，速造傳奇”，這句口號不僅是對產品的贊美，更是對所有懷揣夢想，不斷追求卓越之人的召喚。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

EDELMAN

—STORYBOARD /分鏡

HAIQUANLU

—CONCEPTION /元素設計

ZEQIMA/GUONA

—ORIGINALPAINTER/原畫師

ZEQIMA

—COLOR SETTING /色定

ZEQIMA

—DIRECTOR /導演

HAIQUANLU

—PRODUCTION /制片

JIANYULIU

—ANIMATOR /動畫師

MINHUIZHOU

—SPECIAL EFFECT /特效師

MINHUIZHOU

—CHECKER /動檢師

—EDITING /剪輯

HAIQUANLU

—SYNTHESIS /合成

MINHUIZHOU

—COLORGRADING/調色

GAOHUI

—SOUND&MIX /音效/混錄/錄音

XIANGJIESU

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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