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《薪福通6.0》MG動畫——安戈力文化

信貸證券| 佳片精選 |MG圖形動畫

—Client / 出品方

招商銀行

—Project name & type/項目名稱&類型

《薪福通6.0》MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2025年2月25日

—Production cycle / 制作周期

20days

1.BACKGROUNDPROJECT

In today's era where the digital wave is sweeping across the globe, how can we transform complex corporate management processes into intuitive and efficient operational experiences? This is not only a technological challenge but also an art of visual expression. China Merchants Bank has launched Xinfutong 6.0 — a fully upgraded one-stop digital open platform for human resources, finance, and business operations. Designed to provide comprehensive solutions for HR and financial management, it aims to support every organization on its journey toward digital transformation in enterprise management.

在數字化浪潮席卷全球的今天，如何將復雜的企業管理流程轉化為直觀、高效的操作體驗？這不僅是技術的挑戰，更是視覺表達的藝術。招商銀行推出了薪福通6.0——一個全新升級的一站式人財事數字開放平臺，旨在為企業提供全面的人力資源管理和財務管理解決方案，助力每一個在企業管理轉型路上的你。

2.STORYBOARD

The animation begins with a mortise and tenon structure composed of data grids and blue "Xinfutong" bricks, highlighting that China Merchants Bank's Xinfutong 6.0 has been upgraded to a "one-stop digital open platform for human resources, finance and affairs". Subsequently, through the working scenarios of HR Xiao Xin, Sales Xiao Fu and IT Xiao Tong, it showcases the full process of salary, social security and tax, the integration of invoice, tax, finance and archives, as well as open platform services, such as scanning code for onboarding, automatic invoice reimbursement, and system data intercommunication. At the end, everyone pushes the cubes together to form the shape of Xinfutong 6.0, emphasizing its role in helping enterprises create a new digital office experience.

動畫以數據網格與藍光薪福通磚塊組成榫卯結構開場，點明招商銀行薪福通 6.0 升級為 “一站式人財事數字開放平臺”。隨后借人事小薪、銷售小福、IT 小通的工作場景，展示薪社稅全流程、票財稅檔一體化及開放平臺服務，如掃碼入職、發票自動報銷、系統數據互通等。結尾眾人推動立方體組合成薪福通 6.0 形態，突出其助力企業打造數字辦公新體驗。

3.CHARACTER SETTING

The overall design adopts a simple and modern style, primarily using blue as the main color tone, complemented by white and gray hues to create a sense of technology and professionalism, aligning with the Xinfutong 6.0 brand image. By designing four characters representing different roles (administration, sales, new employees, IT), combined with contextualized scenes featuring items such as documents, phones, and tablets, it intuitively showcases the product's application value across various scenarios like human resources, finance, and collaboration, highlighting its ability to meet diverse business needs.

整體采用簡潔現代風格，以藍色為主色調，搭配白灰色彩，營造科技感與專業氛圍，呼應薪福通6.0品牌形象。通過四位代表不同崗位（行政、銷售、新員工、IT）的角色設計，結合文件、手機、平板等道具的場景化演繹，直觀展現產品在人事、財務、協作等多場景的應用價值，凸顯其滿足企業多元需求的能力。

4.CAMERA VOICE DESIGN

This animation centers around the 'Xinfutong 6.0' cube as its core symbol, using the graphic association between the cube and lines to create visual connections. It also matches scenes based on business logic and spatial logic for transitions, ensuring that the symbolic imagery and narrative transitions naturally connect during dynamic performance, presenting an animated expression that combines logical coherence with visual tension.

本次動畫以 “薪福通 6.0” 立方體為核心符號，通過立方體與線條的圖形關聯性構建視覺紐帶，同時依據業務邏輯與空間邏輯進行場景匹配轉場，讓符號意象與轉場敘事在動態演繹中自然銜接，呈現兼具邏輯感與視覺張力的動畫表達。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

When an illustrator draws, they emphasize the focal point to highlight the visual center, using grids and symmetry to organize information hierarchies. By incorporating dynamic hints, they add tension to the image, combining rhythmic alternation to balance the relationship between movement and stillness. Ultimately, this allows the functional process to achieve a visually intuitive and efficient presentation within a composition that integrates aesthetic order.

插畫師繪制時，以焦點突出強化視覺中心，借網格對稱梳理信息層級。通過動態暗示賦予畫面張力，結合節奏交替平衡動靜關系，最終讓功能流程在兼具美學秩序的構圖中實現直觀高效的視覺呈現。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

SHANGHAIAOCHUANG

—STORYBOARD /分鏡

QIANZHEN XUE

—CONCEPTION /元素設計

YANG REN

—ORIGINALPAINTER /原畫師

XUWEI LEI

—MIDDLEPICTURE /中間畫

YANGYANG

—SCENE TEACHER /場景師

PENGFEI XU

—COLOR SETTING /色定

LIQING LAI

—DIRECTOR /導演

QUANZHEN XUE

—PRODUCTION /制片

QUANZHEN XUE

—ANIMATOR /動畫師

MINHUI ZHOU/XIANGFENG CAI

—CHECKER /動檢師

—SYNTHESIS /合成

MINHUI ZHOU

—SOUND&MIX /音效/混錄/錄音

XIANGFENG CAI

—MUSIC /選曲

QUANZHEN XUE

—VOICE ACTOR /配音演員

HONGBIN YUE

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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