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《SKMS》MG動畫——安戈力文化-Dir cut

影視廣告| 佳片精選 |MG圖形動畫

—Client / 出品方

—Project name & type/項目名稱&類型

《skms》MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2025年5月26日

—Production cycle / 制作周期

56 days

1.BACKGROUNDPROJECT

Both character design and scene arrangement maintain a consistent visual style, enhancing the brand's recognition. The animation further enhances the dynamic elements in the style draft through rich dynamic effects. For example, in showcasing the process of employees discovering and solving problems, more animation transitions and special effects were utilized to make the plot more coherent and engaging.

無論是人物設計還是場景布置，都保持了一致的視覺風格，增強了品牌的辨識度。動畫通過豐富的動態效果進一步強化了風格稿中的動感元素。例如，在展示員工發現問題和解決問題的過程中，利用了更多的動畫過渡和特效，使得情節更加連貫和引人入勝。

2.STORYBOARD

This MG animation is divided into two episodes, focusing on how Pae gi, as a part of VWBE culture, is reflected in practical production positions and encourages employees to achieve personal and team growth through discovering problems, setting goals, breaking conventional thinking, and other methods. The animation emphasizes the importance of learning, active communication to solve problems, and the spirit of constantly pursuing excellence.

本次MG動畫分為兩集，重點講述了Pae-gi作為VWBE文化的一部分，如何在實際生產崗位上體現，并鼓勵員工通過發現問題、設定目標、打破常規思維等方式來實現個人及團隊的成長。動畫內容強調了學習的重要性、積極溝通解決問題以及不斷追求卓越的精神。

3.CHARACTER SETTING

The character images in the animation not only retain the professional characteristics in the style draft, but also enrich their personalities and emotions through more details and changes. For example, although the character images are relatively simplified, their different roles and responsibilities in work are portrayed through different postures and actions (such as standing for discussion, holding a folder, etc.), which increases the vividness and storytelling of the picture; Through details such as facial expressions and body movements, they vividly demonstrate their attitude changes and growth process when facing challenges. These not only retain professional characteristics, but also enrich their personalities and emotions through more details and changes.

動畫中的人物形象不僅保留了風格稿中的職業特征，還通過更多細節和變化豐富了他們的個性和情感。比如，雖然人物形象較為簡化，但通過不同的姿態和動作（如站立討論、手持文件夾等），展現了他們在工作中的不同角色和職責，增加了畫面的生動性和故事性；通過表情變化、肢體動作等細節，更生動地展現了他們在面對挑戰時的態度轉變和成長過程。這些不僅保留了職業特征，還通過更多細節和變化豐富了他們的個性和情感。

4.CAMERA VOICE DESIGN

The overall style adopts simple lines and vivid colors, presenting characters and scenes in a simplified form, avoiding too many complex details, making the overall picture look very clean and neat. In terms of color matching, bright colors such as orange, green, and yellow are mainly used, which not only attract the audience's attention but also convey a positive and energetic feeling. The background is mainly white, making the elements in the foreground more prominent. The repeated appearance of the "SKMS" logo and various graphic symbols (such as dialog boxes, progress bars, etc.) in the image not only enhances visual recognition, but also helps the audience quickly understand the information. At the same time, the addition of dynamic elements such as arrows and curves makes the entire picture full of motion, as if characters and objects are engaging in some kind of interaction or communication.

在整體的風格上采用了簡潔線條和鮮明的色彩，人物和場景都以簡化的形式呈現，避免了過多復雜的細節，使得整體畫面看起來非常干凈利落。在色彩搭配上主要使用了橙色、綠色、黃色等明亮的顏色，這些顏色不僅能夠吸引觀眾的注意力，還傳遞出一種積極向上、充滿活力的感覺。背景則以白色為主，使前景中的元素更加突出。圖中多次出現“SKMS”的標志以及各種圖形符號（如對話框、進度條等），這些圖標和符號不僅增強了視覺識別度，也幫助觀眾快速理解信息。同時通過箭頭、曲線等動態元素的加入，使得整個畫面充滿了動感，仿佛人物和物體都在進行某種互動或交流。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

SKMS has successfully created a professional, dynamic, and collaborative corporate image with its concise and clear lines, vivid color combinations, rich icon symbols, and dynamic design elements. In animation production, these characteristics have been further developed and deepened, not only enhancing the attractiveness and expressiveness of the content, but also bringing a dual feast of visual and emotional enjoyment to the audience.

《SKMS》以其簡潔明快的線條、鮮明的色彩搭配、豐富的圖標符號和動態設計元素，成功塑造了一個專業、活力、協作的企業形象。在動畫制作中，這些特點得到了進一步的發揮和深化，不僅提升了內容的吸引力和表現力，也為觀眾帶來了一場視覺與情感的雙重盛宴。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

WEIDONG ZHA

—STORYBOARD /分鏡

YUQIN YE/ZHIBIAO WU

—CONCEPTION /元素設計

QIAN XING

—ORIGINALPAINTER /原畫師

LIQIN LAI/YUQIN YE

CHUNYIN LIAO

—MIDDLEPICTURE /中間畫

DENGSHA/SILI/BIN HAN

—SCENE TEACHER /場景師

PENFEI XU/TONGTONG XU/YANGYANG

—COLOR SETTING /色定

YUQIN YE

—DIRECTOR /導演

SHUIZHI YIN

—PRODUCTION /制片

QUANZHEN XUE/JIN ZHAN

—ANIMATOR /動畫師

XIANGFEN CAI/QIAN HUAN

—SPECIAL EFFECT /特效師

XIANGFEN CAI/QIAN HUAN

—CHECKER /動檢師

—SYNTHESIS /合成

XIANGFEN CAI

—SOUND&MIX /音效/混錄/錄音

XIANGFEN CAI

—MUSIC /選曲

QUANZHEN XUE

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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