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《抖音電商超品IP超級心跳》MG動畫——安戈力文化 -Dir cut

影視廣告| 佳片精選 |MG圖形動畫

—Client/出品方

字節跳動

—Project name & type/項目名稱&類型

《抖音電商超品IP超級心跳》MG動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產出時間

2024年4月28日

—Production cycle /制作周期

7 days

1.BACKGROUNDPROJECT

At the beginning of early summer, UGLY was lucky to cooperate with Tezan to launch MG Animation Super Heart Offer under the theme of Tiktok Super Brand Day, bringing consumers a fresh visual experience.

在初夏伊始，UGLY有幸與特贊合作，以抖音超級品牌日為主題，攜手推出了MG動畫《超級心動offer》，為消費者帶來別開生面的視覺體驗。

2.STORYBOARD

The designer deconstructed the requirements of "stone shattering". The special effect page treated the background image as a special effect of exploding stones to set off the golden three-dimensional Tiktok logo and the super heartbeat price performance ratio headline. To match the special effects, the camera often uses pull ups and push ups to balance the visual effect.

On the actor appearance page, in order to match the bright shooting effect, the special effects pages on both sides of the screen maintain grayscale and low saturation, and the font is also adjusted to grayscale and low saturation that do not conflict with the actor appearance page. At the end, the camera still adopts the roller coaster effect of pulling the mirror, achieving a coordinated beginning and end, and pushing the title back to the audience to enhance the visual effect.

設計師解構了“石破天驚”的要求，特效頁面，將背景畫面處理為石頭炸開的特效，用以襯托金色立體的抖音logo和超級心跳性價比的大標題。運鏡為了配合特效，多使用了拉鏡和推鏡頭來平衡視覺。

演員出場頁面，為了搭配打光明亮的拍攝效果，屏幕兩邊的特效頁面保持灰度和低飽和度，并且將字體也調試至不和演員出場頁面沖突的灰度和低飽和度。結尾處，運鏡仍然采用過山車效果的拉鏡，做到首尾呼應，并將標題再次推送至觀眾眼前，加強視覺效果。

3.CHARACTER SETTING

In terms of title selection, the black gold color matching with clear contrast is used, and the Tiktok logo focuses on the use of the 3D imitation technique with extremely three-dimensional eye-catching. The title and word processing are relatively 2D, which is especially eye-catching compared with the dark background, which also well strengthens the visual effect and deepens the audience's impression.

標題選取上，運用了對比明確的黑金配色，抖音logo著重使用了極其立體吸睛的仿3D手法，標題及文字處理相對2D，和深色背景一對比尤為引人注目，這也很好的強化了視覺效果，加深觀眾印象。

4.CAMERA VOICE DESIGN

The video narrative logic is reasonable. First, the core theme is presented, and the key points of the activity are shown in sequence by pulling the mirror. Then, as the camera turns to the actor section, it declares that the core of the activity is focused on consumers. Finally, the title is reiterated and a QR code is displayed.

視頻敘事邏輯合理，先展示核心主題，拉鏡中依次表現活動重點，再鏡頭一轉到演員部分，聲明出活動核心是以消費者為主，最終重申標題，并展示二維碼。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

分鏡單獨展示效果

Comparison of line draft and scene display

分鏡與成品展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—PRODUCTION /制片

YAOZHOU YU

—AFTER EFFECT /動畫師

XU JIA / QUAN HAI

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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