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《華信產品》MG動畫——安戈力文化—Dir cut

信貸證券| 佳片精選 |MG圖形動畫

—Client/出品方

華信

—Project name & type/項目名稱&類型

《華信產品》MG動畫

—Production House /制作方

UGLY/安戈力

—Production Date/產出時間

2024年5月29日

—Production cycle /制作周期

14 days

1. BACKGROUND PROJECT

In today's global digital wave, Huaxin products have become shining stars in the field of operations and maintenance with their profound industry accumulation and innovative spirit. Since the release of the Digital Fujian Construction Plan in 2022, Huaxin has actively responded and is committed to building a physically decentralized, logically centralized, and resource sharing 1131 Digital Fujian Government Cloud Computing System. Faced with the challenges of a large government platform system, numerous devices, and complex operation and maintenance management, Huaxin has launched a revolutionary integrated operation and maintenance supervision platform, with proactive intervention and rapid response to needs as its core values, to ensure the continuous and stable operation of business and promote a new reform of operation and maintenance mode.

在數字化浪潮席卷全球的今天，華信產品以其深厚的行業積淀與創新精神，成為運維領域的璀璨明星。自2022年數字福建建設規劃發布以來，華信便積極響應，致力于構建物理分散、邏輯集中、資源共享的1131數字福建政務云計算體系。面對政務平臺體系龐大、設備眾多、系統復雜的運維管理挑戰，華信推出了革命性的一體化運維監管平臺，以事前主動干預、快速響應需求為核心價值，保障業務持續穩定運行，推動運維模式的全新改革。

2. STORYBOARD

The story begins with the release of the construction plan for Digital Fujian, where the combination of a small ball and a triangle symbolizes the initiation of the plan and the depiction of the vision. As the camera advances, the emergence of three-dimensional pyramids represents the gradual construction of the 1131 digital Fujian government cloud computing system. However, the challenges of operation and maintenance management are like a bumpy road, with problems such as hidden risks, scattered data, and disorderly processes emerging one after another. At this moment, the integrated operation and maintenance supervision platform has descended like a savior, examining the business and system panorama from a holistic perspective, and providing agile, open, and ecological operation and maintenance systems to safeguard the government platform. With the help of the platform, hardware, cloud platform, software, and applications are like magic cubes endowed with life. They are perfectly integrated under the logo of Huaxin, jointly interpreting the miracle of operation and maintenance management. From global analysis to real-time perception, from intelligent warning to standardized and digitized operation and maintenance, the platform provides a solid support for the government platform with powerful functions.

故事從數字福建的建設規劃發布開始，小球與三角形的組合象征著規劃的啟動與愿景的描繪。隨著鏡頭的推進，一個個立體三棱錐的出現，代表著1131數字福建政務云計算體系的逐步構建。然而，運維管理的挑戰如同崎嶇的道路，風險潛伏、數據分散、流程無序等問題層出不窮。此時，一體化運維監管平臺如救世主般降臨，它從整體視角審視業務及系統全景，以敏捷、開放、生態化的運維體系，為政務平臺保駕護航。在平臺的助力下，硬件、云平臺、軟件與應用如同被賦予了生命的魔方，它們在華信的logo下完美融合，共同演繹著運維管理的奇跡。從全局分析到即時感知，從智能預警到運維規范化、數字化，平臺以強大的功能為政務平臺提供了堅實的后盾。

3. CHARACTER SETTING

This animation showcases the brand's tone - professional, innovative, and steady. We have adopted a combination of calm blue and vibrant orange, which not only reflects the calmness and rationality of technology, but also highlights the vitality and passion of the brand. In terms of style, we adopt a modern and minimalist animation style, presenting the complex operation and maintenance management process to the audience in an intuitive and understandable way through smooth lines and simple graphics. We focus on creating an atmosphere that combines a sense of technology and futurism. Through the clever use of light and shadow and the careful design of animation effects, the audience feels as if they are immersed in a digital world full of wisdom and vitality. In terms of camera language, we fully utilize techniques such as pushing, pulling, shaking, and shuttling, and guide the audience's gaze to every important node and detail through rich camera movements and transition effects. In terms of color matching, we focus on the combination and contrast of cool and warm tones, creating a tense yet vibrant atmosphere through the collision and fusion of colors. In terms of composition, we use a combination of multiple perspectives and compositions, from top-down to bottom-up, from distant to close-up. By switching between different perspectives and changing the composition, the audience can fully experience the charm and strength of Huaxin products.

在這個動畫中展現了品牌的調性——專業、創新、穩健。我們采用了冷靜的藍色與活力的橙色相結合，既體現了科技感的冷靜與理性，又彰顯了品牌的活力與激情。在風格上，我們采用了現代簡約的動畫風格，通過流暢的線條與簡潔的圖形，將復雜的運維管理過程以直觀、易懂的方式呈現給觀眾。氛圍的營造上，我們注重營造一種科技感與未來感并存的氛圍。通過光影的巧妙運用與動畫效果的精心設計，讓觀眾仿佛置身于一個充滿智慧與活力的數字世界。在鏡頭語言上，我們充分運用了推拉、搖轉、穿梭等手法，通過豐富的鏡頭運動與轉場效果，將觀眾的視線引導至每一個重要的節點與細節。在色彩搭配上，我們注重冷暖色調的搭配與對比，通過色彩的碰撞與融合，營造出一種既緊張又充滿活力的氛圍。構圖上，我們采用了多種視角與構圖的組合，從俯視到仰視，從遠景到近景，通過不同視角的切換與構圖的變換，讓觀眾能夠全方位地感受到華信產品的魅力與實力。

4. CAMERA VOICE DESIGN

In terms of animation effects, we pay attention to the presentation of details and texture. Through delicate animation design and realistic light and shadow effects, every action and change is vividly portrayed. At the same time, we cleverly used symbolic and metaphorical techniques, such as the combination of small balls and Rubik's cubes, the transformation of lines and balls, etc., allowing the audience to appreciate the animation while also deeply understanding the core values and unique advantages of Huaxin products.

動畫效果上，我們注重細節與質感的呈現。通過細膩的動畫設計與逼真的光影效果，將每一個動作與變化都表現得淋漓盡致。同時，我們還巧妙地運用了象征與隱喻的手法，如小球與魔方的組合、線條與球的變換等，讓觀眾在欣賞動畫的同時，也能夠深刻理解華信產品的核心價值與獨特優勢。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

Huaxin products, with their excellent performance and forward-looking concept, are leading a new trend in the field of operations and maintenance. In the future, we will continue to uphold the spirit of innovation and craftsmanship, providing stronger impetus and support for the efficient operation of digital government. Let's join hands and create a better digital future together!

華信產品以其卓越的性能與前瞻的理念，正在引領著運維領域的新風潮。在未來的日子里，我們將繼續秉承創新精神與匠心品質，為數字政府的高效運行提供更加強大的動力與支持。讓我們攜手共進，共同創造更加美好的數字未來！

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

XIAO XUAN

—STORYBOARD /分鏡

XIN CHEN

—ORIGINALPAINTER /原畫師

LILI XIAO/YUN WANG

—SCENE TEACHER /場景師

YANGYANG/LIU YUAN

YUSHUANG MA

—COLOR SETTING /色定

YUN WANG

—DIRECTOR /導演

WEIDONG ZHA

—PRODUCTION /制片

WEIDONG ZHA

—ANIMATOR /動畫師

WENFENG CHEN

MINHUI ZHOU

—CHECKER /動檢師

WEIDONG ZHA

MINHUI ZHOU

—SYNTHESIS /合成

WEN FENG CHEN

—SOUND&MIX /音效/混錄/錄音

WENFENG CHEN

—MUSIC /選曲

WEIDONG ZHA

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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