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《螞蟻理財》MG動畫——安戈力文化

銀行|信息產品| 佳片精選 |MG圖形動畫

—Client / 出品方

螞蟻金服

—Project name & type/項目名稱&類型

《螞蟻理財產品宣傳》MG動畫

—Production House / 制作方

UGLY/安戈力

—Production Date/產出時間

2023年10月15日

—Production cycle / 制作周期

15天

1. BACKGROUND PROJECT

Golden Select Index Funds, curated by Ant Financial, are funds that track market indices. Picture them as a carefully chosen compass, simplifying your journey through the investment landscape. In partnership with Angoli, complex financial notions transform into engaging animations, empowering you to navigate the investment path more wisely. It's akin to choosing the right compass for your hand, with Golden Select Index Funds guiding you accurately through the vast market seas.

金選指數基金，是螞蟻金服精心挑選的跟蹤市場指數的基金。想象它就像一個精選的指南，讓你輕松跟著市場走。通過與安戈力的合作，復雜的金融概念變成簡單有趣的動畫，幫你在投資路上更明智地前行。就像挑選手中的羅盤，金選指數基金助你在市場大海中準確航行。

2. STORYBOARD

We utilize dynamic pie charts, ascending bar graphs, and fluid line graphs, accompanied by animated currency symbols and interactive tables. By means of intuitive representations through animated characters, we convert abstract financial data into compelling visual narratives, shedding light on the robust development trends of the new energy vehicle sector and the sophisticated mechanisms of index funds. This allows viewers to comprehend investment insights within an immersive visual experience.

我們運用動態餅狀圖、上升柱狀圖和流暢折線圖，搭配躍動的貨幣符號與交互式表格，通過動畫人物的直觀演繹，把抽象的金融數據轉化為引人入勝的視覺敘事，深刻揭示新能源汽車板塊的蓬勃發展趨勢與指數基金的精妙運作機制，讓觀眾在沉浸式的視覺體驗中領悟投資智慧。

3. CHARACTER SETTING

In crafting Zhixiaobao's "Financial Instructor" persona, we meticulously blend professional attire with a futuristic design sensibility, adjusting proportions to accentuate a poised demeanor. Cleverly integrating financial-themed props, such as smart tablets and magnifying glasses, every detail is meticulously curated to forge a contemporary, wise mentor figure that is both approachable and authoritative, encapsulating the harmonious blend of financial wisdom and technological advancement.

在塑造支小寶的“金融講師”形象中，我們精密融合職業正裝與未來設計感，調整比例強化專業姿態，巧妙植入金融元素道具，如智能平板與放大鏡，每一細節都旨在構建一個既親和又具權威感的現代智慧導師形象，精準傳達金融知識與科技的融合之美。

4. CAMERA VOICE DESIGN

By showcasing the unique expressions of various elements in animation and employing the versatile camera movement techniques of 3D cinematography, it serves as a coherent bridge in narrating the story.

通過不同元素在動畫中的獨特表現，利用3D攝像機的靈活運鏡手法，作為敘述故事的連貫橋梁。

Character line draft and color display contrast effect

角色線稿與上色展示對比效果

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5. SPECIAL EFFECTS

6. SPECIAL EFFECTS

7. ON SITE

8. HD WALLPAPERS

—SCRIPTWRITER /編劇&策劃

ALI

—STORYBOARD /分鏡

SISSI

—SCOUTING /勘景

LNAPING YIN

—CONCEPTION /元素設計

YOU RAN

—ORIGINALPAINTER /原畫師

YOU RAN

—MIDDLEPICTURE /中間畫

XIAOLI WANG

—SCENE TEACHER /場景師

YOU RAN

—COLOR SETTING /色定

YOU RAN

—DIRECTOR /導演

SISSI

—PRODUCTION /制片

SISSI

—ANIMATOR /動畫師

SHENGBAI CHEN/YUROU CHEN/WENFENG CHEN

—SPECIAL EFFECT /特效師

SHENGBAI CHEN/YUROU CHEN/WENFENG CHEN

—CHECKER /動檢師

SISSIm

—EDITING /剪輯

YAOZHOU YU

—SYNTHESIS /合成

SHENGBAI CHEN

—SOUND&MIX /音效/混錄/錄音

SHENGBAI CHEN

—MUSIC /選曲

SISSI

—VOICE ACTOR /配音演員

DACHUI WANG

9. UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，現業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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