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《美團買藥》MG動畫——安戈力文化—Dir cut

互聯網| 佳片精選 |MG圖形動畫

Client/出品方

美團

—Project name & type/項目名稱&類型

《美團買藥》MG動畫

—Production House/制作方

UGLY/安戈力

—Production Date/產出時間

2024年8月11日

—Production cycle /制作周期

24 days

1.BACKGROUNDPROJECT

In the commercial operation of the pharmaceutical industry, challenges are everywhere. Meituan Buy Pharmacy has specially launched the HEALTH business growth model. The six key modules are designed to use advanced scientific and technological means to help merchants deeply understand user needs, quickly adapt to and layout the instant retail market. Meituan Buy Pharmacy firmly believes that the empowerment of digital tools can promote the sustainable and healthy development of the pharmaceutical industry.

在醫藥行業的商業運營中，挑戰無處不在，美團買藥為此特別推出了HEALTH經營增長模型。六個關鍵模塊，旨在利用先進的科技技術手段，幫助商家深入了解用戶需求，迅速適應并布局即時零售市場。美團買藥堅信通過數字化工具的賦能，可以促進醫藥行業持續健康發展。

Meituan Medicine not only hopes to become your business growth partner, but also hopes to work together to maintain the health of every Chinese family. Let us work together to interpret the promise of "Let Health Accompany Everyone" with actions.

美團買藥不僅希望成為您業務成長的伙伴，更希望能夠攜手同行，共同維護每一個中國家庭的健康。讓我們一起，用行動詮釋“讓健康相伴每個人”的承諾。

2.STORYBOARD

The film adopts MG animation format, cleverly combining Meituan’s iconic colors with a flat technology style, coupled with a delicate matte texture and a wide range of scenes, showing a unique visual charm in a 16:9 screen ratio.

影片采用MG動畫形式，巧妙融合了美團標志性的色彩與扁平化的科技風格，再配以細膩的磨砂質感及開闊的大景別，在16:9的屏幕比例下展現獨特的視覺魅力。

The film adopts a general-specific narrative format. The opening introduces the problems of optimizing the purchase of medicines by consumers, accumulating customer assets and formulating personalized promotion strategies, and then introduces the HEALTR business growth model launched by Meituan Medicine - the ultimate solution to this series of problems. Then, the six core sections under the model are introduced - looking at business, increasing traffic, building mind, optimizing supply, promoting sales, and sinking assets. The entire process is online, just to generate a one-stop business terminal that directly faces users.

影片采用總分敘述形式，開篇引出消費者買藥調優、沉淀客戶資產與制定個性化推廣策略問題，隨后引出美團醫藥推出HEALTR經營增長模型——這一系列問題的終極解決方案。接著介紹模型下的六大核心板塊——看經營、提流量、建心智、優供給、促銷售、沉資產，全流程線上化，只為生成直面用戶的一站式經營終端。

Meituan Medicine adheres to the lofty mission of "Let health be with everyone", constantly explores the application of digital means in the medical field, drives the development of the industry forward, and works with partners to build and protect the health barrier of Chinese families.

美團買藥秉承“讓健康相伴每個人”的崇高使命，不斷探索數字化手段在醫藥領域的應用，推動行業向前發展，與合作伙伴一同構建和保護中國家庭的健康屏障。

3.CHARACTER SETTING

In terms of visual presentation, a warm yet elegant yellow and white tone is used to create a sense of open space. At the same time, a gradient matte effect is used to create an artistic effect of virtual and real interaction, making the overall design simple yet layered.

在視覺呈現上，采用了溫馨而不失高雅的黃白色調，營造出一種開闊的空間感，同時通過漸變的磨砂效果創造出虛實相生的藝術效果，使整體設計既簡約又富有層次。

In terms of music and sound effects, the technological electronic sound matches the animation perfectly, enhancing the immersiveness of the viewing experience.

音樂音效方面，科技感電子音與動畫完美契合，增強了觀影體驗的沉浸感。

In the camera transition, the flexible use of push-pull-pan and tilt gives the static picture a sense of movement while improving the overall narrative rhythm. It not only injects vitality into the static picture, but also effectively improves the narrative rhythm of the story.

在運鏡轉場上，靈活使用推拉搖移賦予靜態畫面以動感的同時提升整體敘事節奏。不僅為靜態畫面注入了生命力，還有效地提升了故事的敘述節奏。

3.CHARACTER SETTING

In terms of music and sound effects, the technological electronic sound matches the animation perfectly, enhancing the immersiveness of the viewing experience.

音樂音效方面，科技感電子音與動畫完美契合，增強了觀影體驗的沉浸感。

在運鏡轉場上，靈活使用推拉搖移賦予靜態畫面以動感的同時提升整體敘事節奏。不僅為靜態畫面注入了生命力，還有效地提升了故事的敘述節奏。

The line drawing shows the effect separately

線稿圖單獨展示效果

Comparison of line draft and scene display

線稿與場景展示對比效果

5.SPECIAL EFFECTS

6.SPECIAL EFFECTS

7.ON SITE

8.HD WALLPAPERS

—STORYBOARD /分鏡

ZHUOLUN SUI /YUN WANG

HAN ZHANG /YUANYUAN GUO

XUNJING ZHENG /JIALE CAI

QISHI LIU/HUI LI /XIXIJIANG

ZHUOLUN SUI

—ORIGINALPAINTER/原畫師

JIALE CAI / YANG CHEN

KUN CAO /BING HAN

YANJUN CHEN/ ZI JU

LIUYA XU/YING JIAN

CHUNYAN CHENG

XUNJING ZHENG

YUQING LAI /LUYAO BAI

ZHUOLUN SUI

SANMEN YU / JING SHUI

—COLOR SETTING /色定

ZHUOLUN SUI

—PRODUCTION /制片

ZHUOLUN SUI / DONGDONG ZHOU

—ANIMATOR /動畫師

MINHUI ZHOU / JIAXU WANG /QIAN HUANG

JIAYI ZHOU / YUXI ZHOU /YU HU / CHAO LIU

—CHECKER /動檢師

ZHUOLUN SUI

—SOUND&MIX /音效/混錄/錄音

YUEXI ZHAN

9.UGLY INTRODUCTION

中國蕞丑的一家MG動畫公司——（UGLY），專門服務國內廣告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作過程中以耿直、宅心仁厚的特點深受合作伙伴的熱捧及引薦，迅速在業界打開名聲。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、廈門）擁有在職技術性專業人才97位，全國居家辦公370多位；運用AE、C4D、逐幀、代碼等高技術手段制作前沿風格MG動畫作品，服務1148個項目準時交付率高達92.9%，每月可以同步進行近 50 條MG動畫生產線，服務的品牌項目既有眾多耳熟能詳的大品牌也有初創及小眾品牌，屬于名副其實的動畫代理源頭廠家。

Since its establishment in 2014, UGLY (In Shanghai andXiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works.The on-time delivery rate of more than1148 projectshas reached92.9%, and nearly50 MGMotion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文單詞UGLY（丑英譯），公司Slogan“丑從未如此藝術”，業界的評價：MG動畫=安戈力，安戈力=MG動畫，已形成行業符號，提到國內MG動畫基地，你會想起安戈力。

UGLYis named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

?UGLY安戈力

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